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Director of Marketing & Digital Media

The Director of Marketing & Digital Media will be responsible for overseeing the management and execution of the Rochester Americans, Rochester Knighthawks and Blue Cross Arena digital media and marketing needs. This incumbent will help drive business growth & establish a strong brand identity in the community. This position will report into the VP of Business Operations.

Duties & Responsibilities
·      Direct and manage digital media and marketing team, providing guidance and training as necessary
·      Develop marketing campaigns and programs for the Rochester Americans, Rochester Knighthawks, and Blue Cross Arena
·      Oversee execution of marketing campaigns and programs
·      Manage execution of AHL and NLL marketing initiatives at club level
·      Oversee development of creative assets for all digital and media platforms
·      Maintain an all-inclusive email marketing production and editorial calendar
·      Optimize email campaigns, including key aspects such as offers, lists, messaging, and dynamic content; Generate creative and compelling subject lines to increase response rates
·      Assist with on-site and off-site community events
·      Coordinate digital sponsor elements
·      Assist with website development and functionality from a marketing perspective
·      Create and manage the budget for the marketing department
·      Conduct on-going research of other professional sports leagues/teams ticket and marketing, partner promotions and general marketing activity
·      Partner with other departments to ensure consistent messaging, planning and communication
·      Monitor web and mobile app platforms to ensure sponsorship requirements are applied properly
·      Ensure digital updates and email campaign elements are approved and delivered in acceptable timeframes
·      Frequently check digital assets for errors; grammatical mistakes, broken links and technical problems; Perform detailed feature and functionality audits across all digital platforms
·      Monitor performance and continuously seek and test new ways to drive effectiveness and improved marketing outcomes.
o  Communicate results and their importance to leadership
·      Other duties as assigned by VP of Business Operations
·      Maintain the upmost confidentiality

Minimum Qualifications for the Position:
·      Bachelor’s degree required with preferred areas of study including marketing, business or sports management
·      5+ years’ experience in marketing, corporate sponsorship, media, or advertising
·      Skilled in Microsoft Office suite
·      Proficient in Social Media platforms such as, Twitter, Facebook, Instagram etc..
·      Working knowledge of Photoshop and HTML
·      Additional skills in graphic design, photography, copywriting, and sports industry are a plus
·      Ability to work non-traditional hours including evenings, weekends, and holidays as needed

Critical Competencies
·      Ability to thrive in highly visible, high-pressure environment
·      Strong attention to detail, grammar and proofreading skills
·      Effective written and oral communication skills
·      Must be dependable, willing to take initiative and adapt to a variety of situations
·      Possess strong time management, organizational and problem-solving skills
·      Passionate about customer service
·      Ability to work independently and in a group setting
·      Ability to handle multiple projects and tasks simultaneously
·      Have a critical eye and creative scope

Rochester Hockey, LLC is an Equal Opportunity Employer