UPS Capital Senior Marketing Analyst
UPS Capital is the financial services branch of the company, established to meet the financial needs of businesses while accelerating money and goods through their supply chains. By combining financial services with all other UPS capabilities, UPS Capital creates a key link in the UPS global commerce synchronization strategy.
Job Duties
Creates Marketing Strategies
- Analyses marketing research information to develop a value proposition that clearly articulates UPS Capital's positioning in the market
- and against the competition.
- Builds and presents marketing tools and information to internal stakeholders to gain approval of marketing plans.
- Provides subject matter expertise to ensure marketing plans are on target, to clarify product positioning issues and make changes to the plans when necessary.
- Conducts meetings with internal groups (e.g., business units, product managers, regional sales teams, etc.) to explain benefits for new
- offerings, and how to position new programs and offerings in the marketplace.
- Develops business case documentation to establish baseline for opportunities and challenges to gaining market share.
- Develops New Product Definition Documents (NPDD) and discounted cash flow plans to justify recommendations for new products or services.
- Implements measurement plans to ensure effective tracking of direct marketing activities and program or product deployment (e.g.,
- enrollment, activations, etc.).
Analyzes and Reports Product or Segment Performance
- Reviews annual situation assessment (i.e., SWOT [strengths, weaknesses, opportunities and threats] analysis) to understand past performance of products and services.
- Researches internal and external customer data to understand factors driving product performance and results.
- Identifies strategic implementation opportunities of key customer issues to develop alternatives in incentive plans, product repositioning and new approaches to the marketplace.
- Analyzes product volume and revenue performance (e.g., monthly, bi-monthly, quarterly, annually, etc.) to evaluate impact to UPSC in the marketplace.
- Presents findings on key issues to stakeholders to gain departmental approvals for marketing campaigns and initiatives.
- Monitors and reports performance of marketing initiatives to senior management to explain any variance to plan and outline key learnings or issue.
Identifies UPSC Customer Needs and Industry Trends
- Maintains regular communication with marketing sources (e.g., sales force, segment managers, Business Information Analysis, product managers, etc.) to gain insight into the needs of customers.
- Reviews industry sources (e.g., periodicals, financial reports, field reviews, etc.) to stay current on trends and issues that impact customers.
- Visits customers, talks to association contacts, and challenges team members, peers, and leaders to expand customer knowledge and stay apprised of current customer needs and issues.
- Conducts market research to understand the needs of customers and to define the scope of new offerings.
- Conducts primary research to understand customer needs and identify opportunities to enhance the value proposition of UPS Capital.
- Identifies and analyzes industry trends that will significantly impact UPS Capital and/or customers to develop projections of customer needs and potential solutions.
Conducts UPSC Competitive Analysis
- Works with sales teams and product managers to gather information related to targeted markets.
- Analyzes product share position by volume and revenue to determine the competitive position of UPS Capital offerings in the marketplace.
- Analyzes competitors’ messages (e.g., advertising, trade show sponsorships, marketing campaigns, etc.) to understand their market position and make strategic recommendations for UPS Capital offerings.
- Collaborates with customers and sales force to gain insight on competitive advantages and disadvantages to develop business cases for
- marketing to strategic industries and customer segments.
Identifies Target Markets
- Analyzes and synthesizes market research to identify target markets based on size, opportunity, profit, and ability to win business.
- Uses financial analyses of projected growth in targeted segments, products, or program groups to determine future target markets.
- Conducts projected growth analyses of target markets to forecast financial success of initiatives and marketing efforts.
- Develops business case models of targeted markets to support development of new offerings within defined markets.
Manages Projects
- Manages project lifecycles, including project scope, resources, schedule, initiation, start-up/design, building, and deployment to see projects from beginning-to-end.
- Forwards project documents to stakeholders to obtain sign-off, agreement on project costs, and needed resources.
- Develops project plans (i.e., detailed plan, milestones, and work breakdown structures) and assigns tasks to resources to ensure that the project will be completed on time and according to specifications.
- Ensures affected functions or groups are identified and works with them to negotiate process changes, ownership of processes, and to manage project impact.
- Designs and implements communication plans to ensure those affected by projects are informed and updated.
- Follows up with assigned resources formally (e.g., status meetings, etc.) and informally to continuously manage the productivity of the
- team, project timelines, and deliverables.
- Balances multiple projects and deployment schedules to meet stakeholder goals and expectations.
Education- Bachelor's Degree or Intl Equivalent - Required
UPS is an equal opportunity employer. UPS does not discriminate on the basis of race/color/religion/sex/national origin/veteran/disability/age/sexual orientation/gender identity or any other characteristic protected by law